Stella Artois: Le Apartomatic
Brand
Date
Apr 2023
Description
Stella Artois presents Le Apartomatic, a commercial spot that leans into a sophisticated, mid-century aesthetic. Set within a wood-paneled lounge, the film utilizes atmospheric warm lighting and rich textures to frame the interaction between its two central characters. The production, handled by The Directors Bureau, features a cinematic live-action technique that highlights a retro-styled environment. The visuals emphasize the interplay of deep wood tones and muted orange accents, creating a distinct visual mood within the alcoholic beverages category.
Style
Horizontal, Cinematic, Warm, Retro
Industries
Color
Jet Black
Camel
Background
Set-dressed, Bridge
Context
TVC / TV Commercial
Associated creatives
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