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Stella Artois: BTS from "A Taste Worth More" shoot

Date

Sep 2024

Description

This behind the scenes feature offers an inside look at the production of the Stella Artois 'A Taste Worth More' campaign. The footage provides a technical overview of the commercial shoot, focusing on the macro camera setups used to capture the brand's product details and liquid textures. The project captures the collaborative environment on set, highlighting the precise lighting rigs and camera tests required for the live-action production. Featuring contributions from JKR, this documentary-style look into the making of the work emphasizes the technical rigor involved in the high-speed filming process.

Style

Documentary, Horizontal, Action, Clean

Techniques

Natural light

Context

Brand Film / Corporate Video

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