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Stella Artois: A Taste Worth More

Date

Aug 2024

Description

Stella Artois presents 'A Taste Worth More,' a commercial film focusing on the tactile quality of the pour. The production leans into high-speed motion capture to detail the interaction between condensation, amber liquid, and foam, utilizing a golden hour color palette to frame the product. Created with creative input from JKR and production support from cake-factory, the project uses a clean, live-action technique to emphasize the visual properties of the drink. Sound design and audio production for the spot were provided by Sonic Union, with additional contributions from Dayn Williams.

Style

Horizontal, Commercial, Clean, Golden Hour

Techniques

High-speed / freeze

Color
Crimson
Pure White
Golden Yellow
Context

TVC / TV Commercial

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