State Farm: Travel
Brand
Date
May 2023
Description
State Farm’s Travel campaign explores themes of leisure and relaxation through a series of vignettes that move from an indoor living space to a sun-drenched beach setting. Utilizing live-action technique, the commercial emphasizes a bright, warm aesthetic defined by natural light and an inviting, relaxed atmosphere. The narrative focus stays on the brand's core offerings, specifically insurance rates and consumer savings. Music composition for the piece is provided by Sonixphere, underscoring the travel-themed messaging throughout the commercial.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Forest Green
Cream
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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