State Farm: Streaming
Brand
Date
Jun 2023
Description
State Farm presents a television commercial centered on a conversational exchange between two characters on an urban apartment balcony. The narrative leans into a comedic interaction, balancing everyday domesticity with the brand's core focus on insurance policies. The production utilizes a cinematic narrative style, filmed in daylight with natural light to emphasize the textures of the building's brick facade and ironwork. Apache handled the post-production and visual effects for this live-action spot.
Style
Horizontal, Cinematic
Techniques
Natural light
Industries
Color
Burgundy
Pure White
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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