State Farm: State Farm/Inside Out - Hockey

May 2016

State Farm presents a campaign collaboration featuring characters from the feature film Inside Out. The commercial blends live-action footage of a youth ice hockey game with animated sequences featuring the film's cast of emotions—Joy, Sadness, Anger, Fear, and Disgust—operating their control console. The project maintains a consistent cinematic aesthetic, moving between the dynamic environment of a youth hockey rink and the expressive, vibrant world of the film’s characters. The creative production, led by agency DDB Chicago, integrates the film's established visual identity with live-action technique to highlight the State Farm brand presence within the hockey game setting.

Horizontal, Action, Cinematic, Clean

Animation

Sports Venue

TVC / TV Commercial