State Farm: State Farm/Inside Out - Dinosaur
Brand
Date
May 2016
Description
State Farm presents a new animated campaign in collaboration with DDB Chicago, featuring characters from the feature film Inside Out. The spot utilizes high-fidelity 3D render/CGI techniques to integrate the franchise's expressive character designs into cinematic landscapes. The narrative traverses various settings, from mountainous road travel and light-filled tunnels to an arid desert encounter with a dinosaur. The project leans into dynamic environmental storytelling to maintain a cohesive visual identity across the insurance brand's latest promotional series.
Style
Horizontal, Cinematic
Techniques
Animation, 3D render / CGI
Industries
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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