State Farm: State Farm - Inside Out, Hockey

May 2016

State Farm presents this animated commercial, integrating the high-energy environment of an indoor ice hockey rink with the internal command center from the world of Inside Out. The production features young athletes in team gear playing a competitive game, while the animated emotions of Joy, Sadness, Anger, Fear, and Disgust observe and navigate the reactions from their headquarters console. The spot leans into cinematic character animation to bridge the gap between real-world sports action and the detailed, futuristic environments of the film. Creative direction provided by DDB Chicago anchors the narrative, balancing the comedic interplay of the emotional characters with the pacing of the hockey match.

Horizontal, Cinematic, Futuristic

Animation

Sports Venue

TVC / TV Commercial