State Farm: State Farm - Inside Out
Brand
Date
May 2016
Description
State Farm presents 'Inside Out', a commercial campaign featuring characters from the feature film as they navigate the complexities of relocation. The project captures emotional transitions through a domestic setting and a busy car, anchoring its narrative in the realities of moving. The execution relies on vibrant 3D render and CGI, employing warm, cinematic lighting to unify the animated sequences. Produced in collaboration with DDB Chicago, the project integrates recognizable character dynamics with the brand’s messaging regarding household transitions.
Style
Horizontal, Cinematic, Warm
Techniques
Animation, 3D render / CGI
Industries
Color
Golden Yellow
Off-White
Background
Hallway
Context
TVC / TV Commercial
Associated creatives
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