State Farm: State Farm - Coneheads
Brand
Date
May 2016
Description
State Farm revives the iconic Coneheads for this humorous television campaign. The film features the characters in a domestic setting, utilizing cinematic lighting to highlight their silhouettes before shifting into a professional office environment. Produced with a clean, live-action technique, the commercial centers on the distinct visual language of the characters. DDB Chicago led the creative direction for the project, maintaining a deadpan tone across both home and office scenes within the insurance and finance sector.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Medium Grey
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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