State Farm: Shoot
Brand
Date
Dec 2023
Description
State Farm presents a high-energy commercial campaign centered on the insurance brand's latest broadcast push. The spot features basketball star Caitlin Clark in a suburban parking lot setting, playing on the humorous wordplay between basketball terms and claims documentation. Produced by O Positive with creative work from Highdive, the project leans into a clean, cinematic aesthetic. The narrative relies on comedic timing and natural light to drive the momentum of the commercial, utilizing live-action technique to capture the interaction between professional athletes and the supporting cast.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Crimson
Background
Carpark
Context
TVC / TV Commercial
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