State Farm: Rookie Move with Caitlin Clark 30
Brand
Date
Dec 2025
Description
State Farm presents 'Rookie Move', a commercial spot featuring athlete Caitlin Clark. The film leans into lighthearted suburban narratives, documenting a series of relatable mishaps set against a domestic residential backdrop. Produced by Stept Studios, the project captures a high-energy interaction through live-action technique. The visual aesthetic utilizes warm natural light and a bright, cinematic palette to ground the insurance-focused messaging.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Crimson
Pure White
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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