State Farm: Property Damage 15

Jul 2023

State Farm presents 'Property Damage 15,' a cinematic insurance commercial that leans into a distinctively moody aesthetic. The spot unfolds within a dimly lit, atmospheric interior, utilizing dark, expressive shadows and emerald-toned highlights to set a mysterious tone. Produced by Soapbox Films with creative development from The Marketing Arm, the project features live-action technique juxtaposed against ghostly, surreal elements near an ornate pipe organ. Post-production and sound design were handled by Picture Head, completing the film's polished, high-contrast visual identity.

Horizontal, Cinematic, Moody

Set-dressed

TVC / TV Commercial