State Farm King Henry 30 (feat. Derrick Henry) 2025

About

State Farm presents a commercial spot, King Henry 30, which positions NFL athlete Derrick Henry within a narrative that fuses modern sports training with unexpected Tudor-era pageantry. Set against an outdoor football field, the project leverages a humorous tone to contrast the precision of professional athletics with elaborate royal aesthetics. Produced by Omnicom Production with creative support from TMA, the spot utilizes live-action technique and bright natural lighting to maintain a clean visual identity. The narrative focuses on the juxtaposition of high-performance movement on the turf alongside stylized historical costuming.