State Farm: Jazz Bath: The Bath Bomb Sessions
Brand
Date
Nov 2022
Description
State Farm presents a lighthearted insurance campaign titled Jazz Bath: The Bath Bomb Sessions. The spot features a saxophonist set within a highly stylized, retro bathroom, leveraging a comedic 1980s music video aesthetic to deliver the brand message. The project incorporates vibrant purple neon lighting and live-action techniques to create its distinct atmosphere. Creative work was led by the agency The Marketing Arm, with production handled by Gifted Youth and music and sound design by Yessian Music, alongside contributions from Cutters Studios.
Style
Humorous, Horizontal, Commercial, Neon, 1980s
Industries
Color
Navy
Beige
Background
Set-dressed
Context
TVC / TV Commercial
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