State Farm: Guard 30 (feat. Patrick Mahomes & Trey Smith)
Brand
Date
Oct 2025
Description
State Farm places NFL athletes Patrick Mahomes and Trey Smith in a neighborhood setting for this lighthearted commercial. The campaign leans into a comedic premise, pitting high-intensity professional football drills against the casual authority of a local crossing guard. Executed through a live-action technique, the film captures the interaction on a practice field under warm, outdoor lighting. The spot highlights the intersection of professional sports and everyday life, maintaining a high-budget aesthetic throughout. The project was developed by agency TMA with production by Omnicom Production and PR support from Fleishman Hillard.
Style
Horizontal, Commercial, Warm
Industries
Color
Scarlet
Off-White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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