State Farm: Costume Party
Brand
Date
Oct 2024
Description
State Farm presents 'Costume Party,' a commercial project that channels a narrative-driven approach to brand storytelling. The piece features a roadside scene at night, centring on a group of costumed characters gathered around a disabled vehicle. Produced by Camp Lucky, the work leans into a cinematic visual language. The production utilises live-action techniques to build an atmospheric tension, defined by cool blue lighting and the glare of headlights against a dark backdrop.
Style
Horizontal, Commercial, Cinematic, Cool
Industries
Color
Crimson
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.