State Farm: Brother
Brand
Date
Jan 2024
Description
State Farm's 'Brother' commercial leans into the humor of family dynamics to explore insurance coverage through a series of interactions between siblings. Set in a residential driveway, the live-action spot utilizes documentary-style framing and natural daylight to ground the narrative in an everyday environment. The film focuses on a humorous exchange regarding the nuances of being an older brother and the realities of car insurance. The project, developed by agency Translation, relies on a minimalist aesthetic to keep the focus on the dialogue and performances within the suburban setting.
Style
Documentary, Humorous, Horizontal, Commercial, Minimalist
Industries
Color
Jet Black
Pure White
Background
House
Context
TVC / TV Commercial
Associated creatives
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