State Farm’s campaign 'Batman vs. Bateman' explores an insurance-focused narrative through cinematic, live-action storytelling. The project leans into a moody atmosphere, utilizing high-contrast lighting and detailed production design to contrast superhero tropes with suburban character dynamics.
Developed by agency Highdive, the production was supported by Hungry Man with post-production and visual effects handled by Parliament and The Harbor Picture Company. The spot incorporates sound design from Another Country Studios and Barking Owl to anchor its dramatic action sequences.
