State Farm: Batman vs. Bateman
Brand
Date
Aug 2025
Description
State Farm’s campaign 'Batman vs. Bateman' explores an insurance-focused narrative through cinematic, live-action storytelling. The project leans into a moody atmosphere, utilizing high-contrast lighting and detailed production design to contrast superhero tropes with suburban character dynamics. Developed by agency Highdive, the production was supported by Hungry Man with post-production and visual effects handled by Parliament and The Harbor Picture Company. The spot incorporates sound design from Another Country Studios and Barking Owl to anchor its dramatic action sequences.
Style
Horizontal, Action, Cinematic, Moody
Industries
Color
Jet Black
Golden Yellow
Background
Rooftop
Context
TVC / TV Commercial
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