State Farm: Bath Bomb

Mar 2023

State Farm taps into familiar territory with its latest commercial campaign, 'Bath Bomb,' a live-action spot that leans into a humorous narrative. Featuring NFL athlete Patrick Mahomes, the film centres on an exchange regarding insurance plans set within the utilitarian backdrop of an athletic training facility. The creative direction, helmed by The Marketing Arm, uses the stark gym environment to contrast the mundane setting with the unexpected appearance of a saxophone player. Captured with a natural light aesthetic, the project highlights the brand’s ongoing integration of high-profile talent in its marketing communications. Production services for this spot were provided by Gifted Youth, with post-production and VFX handled by The Den Editorial.

Humorous, Horizontal, Commercial

Gym

TVC / TV Commercial