Starbucks introduces its seasonal S'mores Frappuccino in this commercial spot, focusing on the tactile assembly of the beverage's core ingredients. The creative, helmed by the team at Big Spaceship, captures the transition from ingredient-focused close-ups to outdoor consumption in bright daylight.
The production leans into a vibrant aesthetic, utilizing clean, live-action techniques and high-contrast pastel color grading. The visual narrative is paired with sound design from MAS-Music and Strategy, maintaining a rhythmic pace throughout the piece.
