Starbucks: Starbucks Spring Horoscope Microsite
Brand
Date
Sep 2024
Description
Starbucks explores celestial themes in its Spring Horoscope microsite, a digital campaign focused on interactive user experience. The platform utilizes a minimalist UI illustration style, centering on a serene green and white color palette that aligns with brand identity. Guided by animated cloud formations and a functional astrology wheel, the interface integrates motion graphics to facilitate user engagement. The project features creative contributions from Big Spaceship and ThinkingBox.
Style
Horizontal, Commercial, Earthy, Minimalist
Techniques
UI illustration, Motion Graphics
Industries
Background
Gradient
Context
Digital / Display Advertising
Associated creatives
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