Starbucks Alchemy 2025

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Starbucks explores new textures in this commercial campaign for Alchemy, a project highlighting the infusion of premium coffee with Partanna extra virgin olive oil. The spot centres on macro cinematography to capture the interaction between dark, rich coffee and golden oil, resulting in distinct visual contrasts and fluid motion within branded glassware. The execution relies on warm, dynamic lighting to accentuate the glossy surfaces of the liquids and the crisp details of ice. By blending live-action technique with slow motion, the production draws focus to the tactile experience of the ingredient pairing. Agency Big Spaceship led the creative development, with sound and music production provided by MAS-Music and Strategy.