Squarespace: Folio

Jan 2024

Squarespace highlights the utility of its platform for creators with 'Folio,' a campaign exploring the intersection of digital portfolio management and analogue photography. The project showcases the workflow of visual storytellers, bridging the gap between raw, candid capture and online presentation. Directed by Jamie Brewer with creative agency Monster Children, the visual narrative utilizes a documentary approach to document both skateboarding sessions and the tactile loading of film cameras. These scenes are punctuated by a clean, commercial look at the Squarespace website builder interface, connecting the offline creative process to the final web layout. The project incorporates a distinct aesthetic through the use of analogue / film techniques, including grainy textures, direct flash, and natural light. These visual elements lend a nostalgic tone to the digital-first utility of the platform, framing the software as an essential tool for maintaining an editorial-style web presence.

Horizontal, Documentary

Natural light