Square: Upgrade Your Life
Brand
Date
Aug 2022
Description
Square presents 'Upgrade Your Life,' a fintech campaign that highlights the integration of modern payment technology within dining environments. Produced by Stept Studios, the project captures the transaction process through live-action footage focused on card readers and mobile interfaces. The commercial utilizes rapid camera movements and overhead angles to emphasize the efficiency of these payment solutions. The visual execution leans into a palette of deep reds and dark tones, underscored by warm, glowing lighting to define the professional atmosphere.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Scarlet
Background
Café
Context
TVC / TV Commercial
Associated creatives
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