Square: Upgrade Your Life
Brand
Date
Aug 2022
Description
Square explores the intersection of commerce and atmosphere in the commercial spot Upgrade Your Life. The project captures the flow of daily transactions within hospitality settings, focusing on the integration of contactless payment technology in bustling bar and restaurant environments. Produced by Stept Studios, the campaign utilizes a live-action technique to document the interaction between customers and Square readers. The visual approach relies on quick cuts and overhead perspective shots to maintain a consistent rhythm, supported by vibrant lighting that defines the interior spaces.
Style
Horizontal, Commercial
Industries
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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