Square spotlights the intersection of local commerce and community in 'See You At Ggiata Delicatessen.' The brand video documents the daily operations and atmosphere of the neighborhood deli, moving through interior shop interactions and exterior storefront perspectives.
Employing a documentary approach, the film utilizes natural light and drone footage to capture the deli's role within its local environment. The production features a clean aesthetic that draws on an analogue film quality to frame the everyday rhythms of staff and patrons.