Square
POS Product Video
Brand
ProjectPOS Product Video
Date
Feb 2026
Description
Square's POS product video highlights the transition from domestic artisanal baking to micro-business operations. The commercial, produced by Matthew Forest, focuses on the integration of mobile payment technology within a personal kitchen environment. Utilizing live-action techniques and natural light, the campaign showcases the Square card reader and terminal hardware. The visuals lean into a warm, commercial aesthetic, emphasising the hardware's intuitive interface against a backdrop of hands-on, flour-dusted culinary preparation.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Associated creatives
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