Square: Customer is Family

Jan 2025

Square spotlights the intersection of local commerce and community in 'Customer is Family', a commercial spot featuring a traditional family-run fish and chip shop. The narrative centers on the day-to-day operations of an elderly couple managing their storefront, highlighting the integration of Square’s technology within a classic retail environment. Produced by Good Oil, the work leverages a cinematic, live-action technique to document the authentic rhythm of the shop's interior, from the fryers to the service counter. The project was developed by agency Sunday Gravy, with post-production and VFX handled by ARC (Australia), music and sound design by Rumble, and media planning by Alchemy One.

Vertical, Commercial, Cinematic

Retail Store

TVC / TV Commercial