Square
Customer is Family
Brand
ProjectCustomer is Family
Date
Jan 2025
Description
Square spotlights the intersection of small business and local community in this commercial titled Customer is Family. The spot captures the day-to-day operations of an established local fish and chip shop, focusing on the interactions between the owners and their frequent patrons. Developed by Sunday Gravy, the production leans into a cinematic, live-action technique to document the atmosphere within the shop. The work features post-production by ARC and sound design by Rumble, with media planning handled by Alchemy One.
Style
Vertical, Commercial, Cinematic
Industries
Restaurants
Color
Navy
Cream
Charcoal
Background
Retail Store
Context
TVC / TV Commercial
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