Sprite
It's That Fresh
Brand
ProjectIt's That Fresh
Date
Mar 2026
Description
Sprite’s campaign, It's That Fresh, positions the brand through a high-energy visual narrative that blends live-action performances with intricate 3D-rendered product sequences. The project leans into urban aesthetics and street culture, utilizing rapid, fast-paced editing to showcase the product alongside citrus elements and splashing water. Developed by agency forpeople, the campaign employs saturated color grading dominated by the brand’s signature green and yellow tones. The production integrates motion graphics and heavy VFX to maintain a consistent kinetic rhythm, punctuated by clean, stylized typography.
Style
Vertical, Action, Cinematic, Saturated, Warm
Techniques
Animation, VFX / visual effects, Motion Graphics
Industries
Beverages
Color
Forest Green
Lemon
Pure White
Context
TVC / TV Commercial
Associated creatives
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