Sprite presents 'It's That Fresh,' a high-energy campaign directed by the creative team at forpeople. This beverage project leans into street culture, balancing live-action sequences of urban lifestyle moments with polished, high-fidelity product imagery.
The visual approach uses saturated color grading to emphasize the brand's signature greens and yellows. The edit utilizes motion graphics and 3D animation, featuring liquid-heavy vignettes of condensation-covered bottles paired with citrus textures to convey refreshment through visual effects.
