Sprite: It's That Fresh
Brand
Date
Mar 2026
Description
Sprite presents 'It's That Fresh,' a high-energy campaign directed by the creative team at forpeople. This beverage project leans into street culture, balancing live-action sequences of urban lifestyle moments with polished, high-fidelity product imagery. The visual approach uses saturated color grading to emphasize the brand's signature greens and yellows. The edit utilizes motion graphics and 3D animation, featuring liquid-heavy vignettes of condensation-covered bottles paired with citrus textures to convey refreshment through visual effects.
Style
Vertical, Action, Cinematic, Saturated, Warm
Techniques
Animation, VFX / visual effects, Motion Graphics
Industries
Color
Forest Green
Lemon
Pure White
Context
TVC / TV Commercial
Associated creatives
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