Sprite

Jul 2026

Sprite continues its storied legacy of merging pop culture with athletic excellence in the latest installment of its Obey Your Thirst campaign, titled Copycat. Centered on the unmistakable charisma of professional basketball star Anthony Edwards, this commercial leans into the raw intensity of elite-level training to reassert the brand’s dominance within the competitive food and beverage category. The spot masterfully captures a high-energy, active lifestyle theme, utilizing a series of mirrored sequences where Edwards and a fellow athlete perform rhythmic, powerful dunks inside a sun-drenched indoor gym. By alternating between intimate, hyper-focused close-ups of the product and sweeping, wide-angle shots of athletic prowess, the visual narrative creates a cohesive link between the refreshment of the drink and the rigor of the sport. The cinematic quality of the production is elevated through a sophisticated live-action technique, punctuated by judicious use of slow motion that accentuates the physical exertion of the players. With seamless post-production and VFX work contributed by William McVay, the final edit feels both polished and grounded, proving that Sprite’s classic positioning remains as relevant as ever. The result is a vibrant, movement-heavy commercial that effectively translates the heat of the court into an aspirational aesthetic, proving that even a simple moment of refreshment can be framed with immense stylistic gravity and technical precision.

Commercial, Cinematic

Live-action Technique, Slow motion

Beverages, Food & Beverage