Sprite and the NBA unite for this commercial campaign, bridging the worlds of sports and beverage branding. The spot centers on a refreshing Sprite can placed against the textured surface of an official Wilson basketball, set against the backdrop of a polished indoor court.
Captured through live-action technique and a clean, horizontal composition, the visuals lean into the arena atmosphere with moody green ambient lighting. Agency Majority led the creative direction, with production handled by Adam Cohen and post-production by William McVay.
