Sprite: Sprite x NBA
Brand
Date
Jun 2026
Description
Sprite and the NBA unite for this commercial campaign, bridging the worlds of sports and beverage branding. The spot centers on a refreshing Sprite can placed against the textured surface of an official Wilson basketball, set against the backdrop of a polished indoor court. Captured through live-action technique and a clean, horizontal composition, the visuals lean into the arena atmosphere with moody green ambient lighting. Agency Majority led the creative direction, with production handled by Adam Cohen and post-production by William McVay.
Style
Horizontal, Commercial, Clean
Industries
Color
Forest Green
Pure White
Caramel
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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