Sprite

Sprite x NBA

Brand

Date

Jun 2026

Description

Sprite and the NBA unite in this commercial spot, highlighting the intersection of refreshment and professional basketball. The visuals centre on a condensation-drenched Sprite can set against the backdrop of an indoor hardwood court, utilizing clean live-action techniques to emphasize brand iconography. Creative development for the project was led by agency Majority, with production oversight by Adam Cohen. William McVay managed the post-production and visual effects, ensuring the commercial framing remains sharp and focused on the product's signature aesthetic.

Style

Horizontal, Commercial, Clean

Industries

Basketball

Color

Forest Green

Pure White

Caramel

Background

Sports Venue

Context

TVC / TV Commercial