Sprite

Jul 2026

Sprite leans into the festive spirit with its latest holiday campaign, a high-energy production that seamlessly bridges the gap between professional sports culture and seasonal nostalgia. Featuring NBA star Anthony Edwards, the spot captures an unmistakable cool, placing the athlete in a striking green and red velour tracksuit against the backdrop of a snowy, cinematic cityscape. The visual narrative relies on a sophisticated live-action technique, utilizing slow motion to emphasize the crisp, vibrant aesthetic of the beverage brand as it integrates into a holiday-themed urban rooftop setting. By juxtaposing the warmth of a decorated fireplace and classic yuletide stockings with the sleek, metallic geometry of custom cars overflowing with Sprite cans, the project creates a unique tension that feels both celebratory and authentically athletic. Production handled by Max Cooper brings a polished, rhythmic quality to the edit, ensuring that the brand remains at the center of the excitement while the surrounding lifestyle imagery grounds the narrative in a relatable, festive reality. This campaign proves that the beverage industry can successfully embrace seasonal storytelling without losing its edgy, street-level identity, delivering a visual experience that is as refreshing as the product itself. The careful interplay of deep, moody nighttime lighting and bold product highlights ensures the brand identity remains vivid, transforming a traditional holiday advertisement into a stylish, culturally resonant moment.

Lifestyle, Cinematic

Live-action Technique, Slow motion

Beverages, Food & Beverage