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Sprite It's That Fresh 2026

About

This dynamic commercial video for Sprite's It's That Fresh project highlights the brand's iconic identity through fast-paced editing and vibrant green aesthetics. The visual sequence combines 3D-rendered product shots of condensation-covered bottles and cans with splashing water and whole citrus fruits. Live-action segments feature young individuals enjoying Sprite against urban backdrops, emphasizing street culture and refreshment. The vibrant color grading heavily features bright greens and yellows, complemented by energetic motion graphics and typography.

Brand

Sprite

Project

Sprite It's That Fresh 2026

Keywords

sprite bottlesprite cansprite sodasoda bottlesoda cansprite

Credits

forpeople
Agency / Creative

Styles

VerticalActionCinematicSaturatedWarm

Techniques

AnimationVFX / visual effectsMotion Graphics

Industries

Beverages

Context

TVC / TV Commercial
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