Moncler: Spring 2027

Oct 2026

The Moncler Spring 2027 campaign presents a technical exploration of winter apparel, blending high-fashion silhouettes with the rugged aesthetic of alpine expedition gear. Through a series of clean, minimalist portraits, the collection focuses on the interplay of tactile materials—glossy nylon puffer jackets, heavy knit balaclavas, and vibrant silk scarves—against a stark studio backdrop. The project leans into an editorial visual language, using crisp, directional lighting to emphasize the architectural quilting and metallic hardware characteristic of the brand. Beyond the apparel, the imagery incorporates climbing ropes, carabiners, and tent structures to ground the high-fashion garments in an adventurous, utilitarian context. Photographed by Ilyes Griyeb and Mattia Parodi, with fashion styling by Alexandra Carl, the campaign maintains a consistent, polished look that elevates standard outdoor performance wear. Casting for the project was led by Greta Brunelli and Ivan Maiolo, featuring models Indiana Van't Slot, Laura Schulze, and Zhang Yunling.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign