Special Projects
Medium Well Summer Campaign 2025
Brand
Date
Jul 2025
Description
Special Projects presents the Medium Well Summer Campaign 2025, a fashion-focused editorial series captured by photographer Celine Paradis. The campaign channels a relaxed, coastal aesthetic, utilising natural light and warm, earthy tones to frame model Alba Moreira across a variety of outdoor settings. Working alongside hair stylist Rita Skomrova, the production leans into tactile styling, featuring structured linens, textured knits, and delicate layering. The imagery employs clean compositions and hard light, ranging from high-angle shots in sandy environments to portraiture against neutral architectural backdrops.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Designer Fashion
Color
Off-White
Context
Advertising Campaign
Associated creatives
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