Special Projects: Medium Well Summer Campaign 2025
Brand
Date
Jul 2025
Description
The Medium Well Summer Campaign 2025 by Special Projects presents a collection of editorial imagery capturing a relaxed coastal narrative. Photographed by Celine Paradis, the project features model Alba Moreira across a series of outdoor settings that lean into warm, earthy tones and bright, sunlit environments. Utilizing a combination of direct and diffused natural light, the campaign emphasises tactile details and clean composition. Hair styling by Rita Skomrova rounds out the visual approach, which integrates elements of analogue film and hard light to ground the fashion-focused project in a distinct, seasonal aesthetic.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Color
Off-White
Context
Advertising Campaign
Associated creatives
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