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Model Alba Moreira wearing a pink textured knit vest over a white button-up shirt while resting outdoors near fishing nets.
Model Alba Moreira seated in a beach chair drinking from a coconut in the Medium Well Summer Campaign 2025 by Special Projects.
Model Alba Moreira seated on a pink towel on a sandy beach wearing a white sleeveless vest, scalloped skirt, and lace tights.
Model Alba Moreira reclines on sand beside fishing nets wearing a pink vest, white shirt, light wash jeans, and black flats.
Model Alba Moreira in a white cropped sleeveless vest and matching belted midi skirt posing against a tree outdoors.
Model Alba Moreira leaning against a light blue tiled wall wearing an oversized cream shirt dress and metallic ballet flats.
Model seated on a sandy beach wearing a patterned bra top, shorts, and light blue cardigan next to pink sneakers.
Model Alba Moreira wearing a pink textured knit vest over a white button-up shirt while resting outdoors near fishing nets.
Model Alba Moreira seated in a beach chair drinking from a coconut in the Medium Well Summer Campaign 2025 by Special Projects.
Model Alba Moreira seated on a pink towel on a sandy beach wearing a white sleeveless vest, scalloped skirt, and lace tights.

Special Projects Medium Well Summer Campaign 2025 2025

About

The Medium Well Summer Campaign 2025 by Special Projects presents a collection of editorial imagery capturing a relaxed coastal narrative. Photographed by Celine Paradis, the project features model Alba Moreira across a series of outdoor settings that lean into warm, earthy tones and bright, sunlit environments. Utilizing a combination of direct and diffused natural light, the campaign emphasises tactile details and clean composition. Hair styling by Rita Skomrova rounds out the visual approach, which integrates elements of analogue film and hard light to ground the fashion-focused project in a distinct, seasonal aesthetic.

Brand

Special Projects

Credits

Celine Paradis
Photographer
Rita Skomrova
Hair Stylist
Alba Moreira
Model

Industries

Designer Fashion

Styles

EditorialVerticalWarm

Techniques

Natural light
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