Special Projects
CLOCK OUT The J12 Turns Bleu
May 2025
Special Projects presents CLOCK OUT The J12 Turns Bleu, a fashion editorial campaign that captures the technical precision of luxury watchmaking alongside intimate portraiture. Photographed by Antoni Ciufo, the project explores the interplay between the human form and high-end horology through a series of macro shots and close-up portraits. The editorial features styling by Malaika Crawford, which emphasizes deep blue tones across apparel and the ceramic timepiece. The visual narrative is defined by a clean, minimalist aesthetic, employing natural light and desaturated palettes to draw focus to the textures of the sapphire and ceramic watch faces. Cast includes Ajoung Abraham, with hair styling by Kyoko Kishita, makeup by Sacha Giraudeau, and manicuring by Jessica Trochut. Casting for the editorial was managed by Aymeric.
Editorial, Clean, Horizontal
White Seamless
Editorial
