Special Projects
CLOCK OUT The J12 Turns Bleu
May 2025
Special Projects presents CLOCK OUT The J12 Turns Bleu, a fashion editorial campaign centered on the intricate design of the J12 timepiece. Photographed by Antoni Ciufo, the project explores the interplay between mechanical precision and human intimacy through a series of portrait and macro studies. Featuring fashion styling by Malaika Crawford and casting by Aymeric, the editorial highlights the deep blue ceramic tones of the watch collection. The visual language employs clean compositions and soft natural light, transitioning between detailed macro photography of the watch dials and raw, close-up portraits of models Ajoung Abraham and others. Technical support includes hair styling by Kyoko Kishita, makeup by Sacha Giraudeau, and manicuring by Jessica Trochut, creating a cohesive aesthetic across both vertical and horizontal layouts.
Editorial, Clean, Horizontal
White Seamless
Editorial
