Special Projects

Oct 2025

Captured by photographer Andrew Nuding, this fashion editorial showcases the Petra Fagerström SS26 collection through a candid, backstage-oriented lens. The imagery leans into a clean, minimalist aesthetic, alternating between raw studio portraiture and authentic behind-the-scenes moments that reveal the texture and intricate detailing of the garments. Featuring styling by Harry Lambert, the work highlights the collection's avant-garde silhouettes, incorporating elements like faux-fur trims, trompe l'œil prints, and delicate floral motifs. Soft, natural light and desaturated tones maintain a consistent visual rhythm across both indoor fitting environments and outdoor urban settings. Hair by Kei Takano and makeup by Abbie Nourse further define the tactile nature of the looks, with casting direction by Nachum Shonn.