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Model Alba Moreira is seated on a light pink towel spread across open sand for the Medium Well Summer Campaign 2025. She wears a structured white sleeveless top with front clasp detailing paired with a knee-length white skirt featuring an eyelet scalloped hem. She is styled with sheer white floral lace tights and a delicate pendant necklace. The shot is captured from a high angle in diffused natural daylight with a soft, neutral colour palette.