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ProjectMedium Well Summer Campaign 2025
Model Alba Moreira seated on a pink towel on a sandy beach wearing a white sleeveless vest, scalloped skirt, and lace tights.

Special Projects Medium Well Summer Campaign 2025 2025

Associated creatives

Celine Paradis
Celine ParadisPhotographer
Rita Skomrova
Rita SkomrovaHair Stylist
Alba Moreira
Alba MoreiraModel

Tags

model alba moreiraalba moreirawhite sleeveless vestwhite vestscalloped hem skirtwhite skirtwhite lace tightslace tightswoman seated on sandwoman seated

Description

Model Alba Moreira is seated on a light pink towel spread across open sand for the Medium Well Summer Campaign 2025. She wears a structured white sleeveless top with front clasp detailing paired with a knee-length white skirt featuring an eyelet scalloped hem. She is styled with sheer white floral lace tights and a delicate pendant necklace. The shot is captured from a high angle in diffused natural daylight with a soft, neutral colour palette.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Pure White (70%)
Blush (30%)

Background

Sandy Beach

Context

Advertising Campaign