Sparkasse: Commercial 2024
Brand
Date
Dec 2024
Description
This commercial campaign for Sparkasse utilizes a series of surreal urban vignettes to highlight the integration of financial tools within everyday life. The production features a sequence of levitating objects, including laptops and credit cards, set against a backdrop of city streets and rooftops. Directed through the collaboration of Scholz & Friends and Element E, the piece employs a live-action technique layered with VFX. The visual language blends cinematic compositions with natural daylight to ground the fantastical elements in a recognizable, real-world environment.
Style
Horizontal, Commercial, Cinematic, Raw
Techniques
VFX / visual effects
Industries
Background
Street
Context
TVC / TV Commercial
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