Sparkasse
Commercial 2024
Brand
ProjectCommercial 2024
Date
Dec 2024
Description
This commercial for Sparkasse presents a series of surreal urban encounters where everyday objects and banking tools drift through a cityscape. The narrative weaves together diverse characters, from office workers to residents on rooftops, within a blend of live-action technique and integrated VFX. Developed by agency partners Scholz & Friends and Element E, the production balances cinematic visual language with a raw aesthetic. The piece utilizes natural daylight to anchor its fantastical elements within a grounded city environment.
Style
Horizontal, Commercial, Cinematic, Raw
Techniques
VFX / visual effects
Industries
Banking
Background
Street
Context
TVC / TV Commercial
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