Sour Patch Kids
Earbuds
Brand
ProjectEarbuds
Date
Apr 2026
Description
Sour Patch Kids introduces a new product-focused commercial for its Earbuds campaign. The video highlights the brand's playful identity through dynamic motion sequences featuring actors interacting with candy figures in an outdoor setting. Produced by Visie Admin, the spot utilizes live-action technique and cinematic framing to showcase the product. The project features sound design and music by Heavy Duty Projects to underscore the visuals, with the action captured in a natural park environment.
Style
Vertical, Commercial, Cinematic
Industries
Beverages
Color
Navy
Pure White
Background
Park
Context
TVC / TV Commercial
Associated creatives
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