Sony
Road
Brand
ProjectRoad
Date
Jan 2025
Description
Sony's "Road" is a high-octane commercial directed by Joy Films, with creative development from DDB Needham. The spot focuses on an expansive desert journey, featuring a protagonist navigating vast salt flats in a vintage convertible. The narrative leans into a cinematic aesthetic, utilizing live-action technique to capture the driver's experience. Dynamic motion tracking and low-angle shots emphasize the vehicle's speed across the highway, underscored by a soundtrack from Inspiral Carpets.
Style
Horizontal, Action, Cinematic, Warm
Industries
Luxury Automotive
Background
Desert
Context
TVC / TV Commercial
Associated creatives
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