Sony presents the music video for VIENE Y VA, a project that leans into an atmospheric, cinematic aesthetic. The narrative draws on the visual vocabulary of classic film noir, utilizing a desaturated, black and white palette to build tension through its storytelling.
Produced by JOJX with agency support from Ultra, the visual execution emphasizes low-key, chiaroscuro lighting. The composition relies on dramatic silhouette work and high-contrast framing, creating a mood that shifts from intimate bar sequences to staged performance highlights.
