Sony: VIENE Y VA
Brand
Date
Sep 2020
Description
Sony presents the music video for VIENE Y VA, a project that leans into an atmospheric, cinematic aesthetic. The narrative draws on the visual vocabulary of classic film noir, utilizing a desaturated, black and white palette to build tension through its storytelling. Produced by JOJX with agency support from Ultra, the visual execution emphasizes low-key, chiaroscuro lighting. The composition relies on dramatic silhouette work and high-contrast framing, creating a mood that shifts from intimate bar sequences to staged performance highlights.
Style
Horizontal, Cinematic, Desaturated, Matte
Techniques
Low-key / chiaroscuro
Industries
Background
Bar
Context
Music Video
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