Sony

Nov 2024

In the third installment of the 'Listen Closer' campaign for Sony, this commercial spot explores the immersive qualities of wireless audio technology. The narrative follows a protagonist moving through the structured architecture of a modern office before transitioning into a surreal, expansive landscape. Produced by 100% with creative direction from Anomaly Berlin, the film employs a blend of live-action technique and VFX to bridge the gap between everyday environments and ethereal, dreamlike surroundings. The cinematography emphasizes cinematic lighting, shifting from crisp interior office tones to the saturated, cool palettes of an aurora-lit horizon.

Horizontal, Cinematic, Cool, Golden Hour

VFX / visual effects

Consumer Electronics

Hotel

TVC / TV Commercial