Sony Listen Closer 3 2024

About

Sony presents the latest iteration of its Listen Closer campaign, an immersive commercial that bridges the gap between everyday office life and surreal, dreamlike landscapes. The narrative follows a protagonist navigating a glass-walled corporate environment before transitioning into a vibrant, aurora-lit winter scene featuring a grand piano performance. Produced by 100% with agency partners Anomaly Berlin, the project leans into a high-contrast aesthetic. It employs cinematic lighting to shift between the structured, bright interior and the ethereal, cool-toned outdoor environment. The execution makes extensive use of VFX and live-action techniques to manage the transition between these contrasting worlds.