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Sony: Listen Closer 3

Brand
Sony
Date

Nov 2024

Description

Sony presents the latest iteration of its Listen Closer campaign, an immersive commercial that bridges the gap between everyday office life and surreal, dreamlike landscapes. The narrative follows a protagonist navigating a glass-walled corporate environment before transitioning into a vibrant, aurora-lit winter scene featuring a grand piano performance. Produced by 100% with agency partners Anomaly Berlin, the project leans into a high-contrast aesthetic. It employs cinematic lighting to shift between the structured, bright interior and the ethereal, cool-toned outdoor environment. The execution makes extensive use of VFX and live-action techniques to manage the transition between these contrasting worlds.

Style

Horizontal, Cinematic, Cool, Golden Hour

Techniques

VFX / visual effects

Industries
Consumer Electronics
Color
Jet Black
Navy
Pure White
Background

Hotel

Context

TVC / TV Commercial

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