Sony

Listen Closer 2

Brand

Date

Nov 2024

Description

Sony presents Listen Closer 2, a commercial campaign highlighting the immersive potential of their latest wireless earbuds. The project explores the intersection of personal technology and daily activity, focusing on the sensory shift when transitioning from a bustling environment into a private audio space. Produced by 100% with creative direction from Anomaly Berlin, the spot utilizes a clean, live-action technique to capture the subject in an urban cafe setting. The visual narrative makes effective use of golden hour lighting to ground the technology within an authentic, everyday atmosphere.

Style

Horizontal, Commercial, Clean, Golden Hour

Industries

Consumer Electronics

Color

Sage

Rust

Background

Café

Context

TVC / TV Commercial