Sony: Feel a New Real on PlayStation VR2

Nov 2023

Sony's 'Feel a New Real' campaign for the PlayStation VR2 introduces the hardware through a series of high-intensity, immersive sequences. Directed through an agency partnership between adam&eveDDB New York and King Henry, the commercial transitions through varied environments, moving from a futuristic spaceship cockpit to a dark, fire-lit medieval town. The edit leverages cinematic pacing and moody lighting to bridge live-action technique with high-end VFX. By integrating digital head-up displays and biometric data overlays, the project emphasizes the hardware's sensory immersion features, supported by production work from MJZ and post-production from Framestore and Company 3.

Horizontal, Action, Cinematic, Moody

Animation, VFX / visual effects

TVC / TV Commercial