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Sony: (Old School) Experiment

Brand
Sony
Date

Feb 2025

Description

Sony explores the intersection of classic automotive design and modern capture technology in the 'Old School' Experiment project. The campaign highlights a vintage orange vehicle placed within a high-tech studio environment, emphasizing the dialogue between analog machinery and contemporary production tools. The production, managed by All Of Us Here, utilizes live-action technique to juxtapose the classic car with robotic cameras, recording hardware, and digital monitors. The visual execution leans into dramatic lighting shifts and high-speed experimental sequences, featuring water splashes and soap suds to showcase the mechanical precision of the vehicle alongside professional camcorder hardware.

Style

Horizontal, Commercial, Clean

Industries
Electric / EV
Color
Burnt Orange
Jet Black
Background

Set-dressed

Context

TVC / TV Commercial

Associated creatives

All Of Us Here
All Of Us HereProduction
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