Sony: Frames
Brand
Date
Jan 2025
Description
Sony explores high-energy movement in Frames, a commercial production directed by Partizan. The film features a series of fast-paced stunts and interactive digital elements set against a backdrop of urban-inspired textures, including brickwork and graffiti. Technically, the project utilizes a cinematic, live-action approach, balancing natural directional daylight with studio lighting to emphasize the performative scale of the visuals.
Style
Horizontal, Action, Cinematic
Industries
Color
Forest Green
Crimson
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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