Sony

Jan 2025

Sony’s 'Frames' campaign brings a high-energy, live-action approach to its latest consumer electronics showcase. The project leans into a fast-paced urban aesthetic, utilising a studio-built set that layers brick textures and graffiti with reactive, digital interface overlays. Directed by the team at Partizan, the production blends cinematic staging with dynamic physical performance. The movement is driven by rapid-fire stunt sequences and interactive screen elements, framed with directional lighting that mimics natural daylight to maintain a gritty, contemporary feel.

Horizontal, Action, Cinematic

Consumer Electronics

Set-dressed

Brand Film / Corporate Video