Sony: Paint
Brand
Date
Nov 2022
Description
Sony presents 'Paint,' a commercial project centered on high-speed cinematography. The film features the visual transformation of residential apartment blocks through cascading bursts of vibrant pigments, utilizing slow motion to capture the fluid dynamics of liquid in motion. Produced by Love Song, the project relies on live-action techniques and natural daylight to contrast saturated primary colors against concrete building facades. Dynamic camera movements and aerial perspectives track the flow across housing complexes, employing high-speed/freeze capture to emphasize the texture and momentum of the pigment streams.
Style
Horizontal, Cinematic
Techniques
High-speed / freeze, Slow motion
Industries
Color
Royal Blue
Golden Yellow
Scarlet
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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