Sony: Balls
Brand
Date
Feb 2023
Description
Sony’s iconic 'Balls' project manifests as a high-energy commercial featuring thousands of vibrant, multi-colored spheres cascading through the urban environment of San Francisco. The film emphasizes continuous motion as the objects flood steep residential streets, framed through a distinct live-action technique that highlights the city's architectural inclines. Developed in collaboration with agency Fallon and production house MJZ, the work utilizes natural outdoor lighting to anchor the cinematic visuals in a realistic city setting. Post-production and VFX were managed by The Mill US, with editorial support from Whitehouse Post - US.
Style
Horizontal, Cinematic
Industries
Background
Street
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.